Unlike the late '70s and the roller coaster ride of the Reagan years, there are no sure bets in art that will go through the roof value-wise. Still there are some artists whose work will accrue wealth over time. All you need to do is to find them, and it's far easier then you think.

There is more than a little truth in the cliché of, "I don't know what art is, but I like it." That should be any collector's first rule. Beyond it being an investment you need to like the art and live with it. There are equivalents to day traders in the art world, but if you're just getting your feet wet in the art realm, you have to learn about it, understand what you like and do some research. Don't just learn which artist's work you want to shell out some money for, learn what strengthens your spirit and feeds your soul. That's the basic purpose of art, after all …

 …"Part of the joy of collecting is finding treasure whenever and wherever it finds you, a journey of fulfillment with no end". Also, choose a genre and stick to it. Though many collectors are eclectic, a tight focus brings the most rewards. And Philly residents are in luck, as every gallery from Chestnut Hill to Old City has its own flavor.

Find out what speaks to you. There are plenty of genres to choose from, with an important one being the L.A. School, which is an outgrowth of "cocktail Nation". In the city, Mixed Company is your best bet to find some of these pieces.  …